Hidden Gems: The Rarest Models Ever Produced by Famous Carmakers

When it comes to cars, exclusivity can drive up both appeal and value. However, sometimes rarity isn’t always by design. Even mass-market companies like Honda, Toyota, and Volkswagen have produced low-volume models that remain rare gems in the automotive world. Some of these cars were overlooked by their target audience, while others were swiftly discontinued due to cost constraints. Let’s take a closer look at some of the rarest street-legal cars ever made by mainstream automakers.
BMW 507: An Exquisite Rarity
One of the most iconic examples of rarity is the BMW 507, which was produced between 1956 and 1959. Initially aimed at the American market, the 507 featured sleek curves and luxurious details. Despite its high price and beautiful design, it failed to capture the attention of enough buyers, making it a rare classic today. Only 252 units were ever built, and it remains one of the most sought-after models in automotive history.

Volkswagen Type 181: A Beach Buggy That Never Took Off
Volkswagen’s Type 181, often called the “Thing,” was initially produced in the 1960s for the military and later adapted as a civilian model. Built on the Beetle’s platform, the car was intended to be a simple, rugged, off-road vehicle. It was released in select markets, including the U.S. and Australia, but it never gained widespread appeal. The production numbers were limited, and the model was eventually discontinued, making it a rare find today.

Honda NSX (First Generation): The Japanese Supercar
While Honda is known for producing affordable, reliable vehicles, its first-generation NSX released in 1990 was anything but typical. A true Japanese supercar, the NSX combined cutting-edge engineering with an affordable price tag for its class, attracting a dedicated following. The car’s rarity comes from its limited production numbers, especially in the U.S., where only around 1,000 units were sold before it was replaced by newer models.

Toyota 2000GT: Japan’s Rare Sports Car
The Toyota 2000GT, produced from 1967 to 1970, is one of the most iconic sports cars ever made in Japan. Only 351 units were produced, making it an incredibly rare sight on the road. Known for its advanced design and powerful engine, the 2000GT was ahead of its time and is now a collector’s dream. Its rarity, combined with its role in shaping Toyota’s sports car legacy, has cemented its place in automotive history.

Ford GT40: Limited Production, Legendary Performance
Although Ford is known for mass production, the GT40 is a model that stands out for its limited numbers and legendary racing pedigree. Created to compete in the 24 Hours of Le Mans in the 1960s, the Ford GT40 was a technological marvel. Only 105 units of the street version were produced, and even fewer are believed to still exist. Its racing success and rarity make it one of the most coveted cars among enthusiasts.

Subaru 360: The Tiny Wonder
Subaru’s 360, produced between 1958 and 1971, might be one of the smallest cars ever to hit the road. Known as the “ladybug” for its compact size and rounded shape, it was marketed as an affordable, everyday car in post-war Japan. While it gained a fair amount of popularity in Japan, only a few thousand units were ever sold abroad, making the Subaru 360 a rare collector’s item today.

The Verdict: Rarity in the Mainstream Market
While most of the produced by brands like Honda, Toyota, and Volkswagen are built in high volumes, these rare models show that even mass-market companies have occasionally produced vehicles that are hard to come by. Whether it’s due to poor sales, limited production runs, or simply a lack of demand, these rare cars remain fascinating examples of automotive history. They might not have been intentional limited editions, but their rarity only adds to their appeal among car collectors today.